Advantage Solutions

Advantage Solutions Inc. delivers a comprehensive suite of commercial services to consumer product manufacturers and retailers throughout North America and on an international scale. The company's operations are segmented into two primary divisions: Sales and Marketing. The Sales segment offers targeted support for brands, including fostering key relationships with corporate headquarters, providing in-depth analytics, strategic insights, and intelligence, and implementing brand-specific merchandising initiatives. This segment also caters to retailers by providing customized merchandising solutions and managing in-store promotional media services. The Marketing segment is responsible for brand-centric activities such as developing shopper and consumer engagement campaigns and creating impactful brand experiential services. It also offers retailer-focused services, including enhancing the retail experience and supporting private label development. Additionally, this segment handles digital marketing strategies, digital media placement, and advertising services. Established in 1987, the company operated as Karman Holding Corp. before officially adopting the name Advantage Solutions Inc. in March 2016. Its corporate headquarters are situated in Irvine, California.