Locafy Limited

Locafy Limited operates as a global Software-as-a-Service (SaaS) provider, specializing in search engine marketing (SEM). Its operations span significant markets including Australia, New Zealand, Europe, and North America. The company's business is structured into three primary segments: Publishing, Direct Sales, and Reseller Sales. A core focus for Locafy is the commercialization of its proprietary SaaS online publishing technology platform, which delivers an integrated suite of digital solutions. Beyond this platform, the company also manages a portfolio of online directories and offers advanced search engine optimization (SEO) services. These SEO offerings encompass the development of specialized proximity pages and networks, local landing pages, and its distinctive "map pack booster" feature. The platform's capabilities extend to publishing digital content across a wide array of web-enabled devices. Crucially, it also programmatically optimizes this published content to enhance visibility and performance in local search results. Locafy distributes its solutions directly to end-user clients, as well as through strategic partnerships with digital marketing agencies and independent SEO freelancers. Incorporated in 2009 and headquartered in Subiaco, Australia, the entity was formerly known as Moboom Limited, rebranding to Locafy Limited in January 2021.